{"id":2035,"date":"2024-09-03T03:10:00","date_gmt":"2024-09-03T10:10:00","guid":{"rendered":"https:\/\/www.sigcorp.com\/case-studies\/data-driven-decisions-how-uta-transformed-its-enrollment-pipeline-with-advanced-crm\/"},"modified":"2024-09-03T03:10:00","modified_gmt":"2024-09-03T10:10:00","slug":"data-driven-decisions-how-uta-transformed-its-enrollment-pipeline-with-advanced-crm","status":"publish","type":"case-study","link":"https:\/\/www.sigcorp.com\/case-studies\/data-driven-decisions-how-uta-transformed-its-enrollment-pipeline-with-advanced-crm\/","title":{"rendered":"Data-Driven Decisions: How UTA Transformed Its Enrollment Pipeline with Advanced CRM"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-institutional-profile\">Institutional Profile<\/h2>\n\n\n\n<p>The University of Texas at Arlington (UTA) is a distinguished public research university located in the heart of North Texas. Established in 1895, UTA has grown to become a cornerstone of higher education in the region, known for its commitment to academic excellence, innovation, and diversity.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-challenge\">Challenge<\/h2>\n\n\n\n<p>The University of Texas, Arlington (UTA) faced significant challenges in meeting their enrollment goals and improving student engagement:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lack of a centralized Customer Relationship Management (CRM) system, hindering effective enrollment management and student success initiatives<\/li>\n\n\n\n<li>Fragmented use of various tools and platforms for handling enrollment-related inquiries, leading to inefficiencies and potential loss of prospective students<\/li>\n\n\n\n<li>Inability to collect and analyze comprehensive data about enrollment operations, limiting the effectiveness of recruitment campaigns<\/li>\n\n\n\n<li>Outdated methods for managing the enrollment pipeline, impeding UTA&#8217;s ability to adapt to changing student needs and market demands<\/li>\n\n\n\n<li>Need for a more sophisticated approach to student engagement from initial contact through alumni status<\/li>\n\n\n\n<li>Lack of integration between recruitment efforts and campus-wide solutions for measuring retention and graduation rates<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>These challenges highlighted the urgent need for a transformation in UTA&#8217;s enrollment management processes and technologies to achieve their strategic goals.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-solution\">Solution<\/h2>\n\n\n\n<p>SIG partnered with UTA to implement a comprehensive, forward-thinking approach to CRM selection and implementation, designed to address both immediate needs and future aspirations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategic Visioning:<\/strong> Facilitated workshops to develop a new vision for coordinated recruitment efforts across campus, ensuring the CRM would support a holistic approach to student engagement.<\/li>\n\n\n\n<li><strong>Future-State Planning:<\/strong> Guided UTA in planning for a &#8220;future state&#8221; rather than current needs, positioning the university to realize a higher return on investment and adapt to evolving educational landscapes.<\/li>\n\n\n\n<li><strong>Comprehensive Requirements Gathering:<\/strong> Conducted thorough business process analysis to identify requirements that would enhance the student experience from initial contact through alumni status.<\/li>\n\n\n\n<li><strong>Integration-Focused Approach:<\/strong> Emphasized the importance of integrating the CRM with campus-wide solutions, enabling UTA to measure against ultimate yield of retention and graduation rates.<\/li>\n\n\n\n<li><strong>Advanced Analytics Consideration:<\/strong> Ensured the selected CRM would support sophisticated analytics and modern media usage, expanding the reach and effectiveness of recruiting efforts.<\/li>\n\n\n\n<li><strong>Realistic Goal Setting:<\/strong> Worked with UTA to set achievable expectations and develop a defined process for reaching enrollment goals, balancing ambition with practicality.<\/li>\n\n\n\n<li><strong>Vendor Evaluation and Selection:<\/strong> Managed a rigorous selection process, including the development of a comprehensive scope of work and facilitation of vendor demonstrations, to ensure the selected CRM aligned with UTA&#8217;s strategic vision.<\/li>\n\n\n\n<li><strong>Change Management Support:<\/strong> Provided guidance on change management strategies to help stakeholders understand and embrace the new system and associated processes.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>This strategic and comprehensive approach not only facilitated the selection of an appropriate CRM system but also laid the groundwork for a transformative shift in UTA&#8217;s enrollment management practices. By focusing on long-term outcomes and institutional goals, SIG helped UTA position itself for sustained success in student recruitment, engagement, and retention in an increasingly competitive higher education landscape.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results-amp-impact\">Results &amp; Impact<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expand the reach of recruiting efforts using modern media and sophisticated analytics.<\/li>\n\n\n\n<li>Improve the student\u2019s experience from initial contact through alumni status.<\/li>\n\n\n\n<li>Integrate CRM with campus-wide solutions to measure against ultimate yield of retention and graduation.<\/li>\n\n\n\n<li>Realized a new vision about how recruitment is coordinated across the campus<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-sig-can-help\">How SIG Can Help<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SIG can help clients set realistic expectations and lay out a defined process to help reach goals<\/li>\n\n\n\n<li>SIG helps institutions plan to a \u201cfuture state\u201d instead of a current state in order to realize the highest return on investment<\/li>\n\n\n\n<li>SIG supports institution\u2019s change management to help involved stakeholders understand and embrace future goals which will lead to a more successful implementation.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.sigcorp.com\/wp-content\/uploads\/2020\/06\/img13-2-1024x536.jpg\" alt=\"The University of Texas at Arlington (UTA)\" class=\"wp-image-25533\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In order to reach enrollment goals and improve student engagement, UTA wanted to acquire a Customer Relationship Management system (CRM) to improve enrollment and student success. The system also needed to collect analytical data about enrollment operations to inform recruitment campaigns.<\/p>\n","protected":false},"featured_media":1501,"parent":0,"menu_order":0,"template":"","insight_topic":[],"class_list":["post-2035","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data-Driven Decisions: How UTA Transformed Its Enrollment Pipeline with Advanced CRM - Strata Information Group (SIG)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sigcorp.com\/case-studies\/data-driven-decisions-how-uta-transformed-its-enrollment-pipeline-with-advanced-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data-Driven Decisions: How UTA Transformed Its Enrollment Pipeline with Advanced CRM\" \/>\n<meta property=\"og:description\" content=\"In order to reach enrollment goals and improve student engagement, UTA wanted to acquire a Customer Relationship Management system (CRM) to improve enrollment and student success. 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