{"id":2059,"date":"2024-09-21T06:06:14","date_gmt":"2024-09-21T13:06:14","guid":{"rendered":"https:\/\/www.sigcorp.com\/case-studies\/from-insight-to-action-how-seattle-university-transformed-its-prospective-student-outreach\/"},"modified":"2026-04-13T21:49:17","modified_gmt":"2026-04-14T04:49:17","slug":"from-insight-to-action-how-seattle-university-transformed-its-prospective-student-outreach","status":"publish","type":"case-study","link":"https:\/\/www.sigcorp.com\/case-studies\/from-insight-to-action-how-seattle-university-transformed-its-prospective-student-outreach\/","title":{"rendered":"From Insight to Action: How Seattle University Transformed Its Prospective Student Outreach"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-institutional-profile\">Institutional Profile<\/h2>\n\n\n\n<p>Seattle University is known for its innovative approach to education, blending rigorous academics with hands-on experiences and a commitment to forming leaders for a just and humane world. The university&#8217;s urban setting provides students with unique opportunities for internships, community engagement, and cultural experiences. Seattle U prides itself on fostering an inclusive, progressive Jesuit education that speaks to the mind, body, and spirit of its diverse student body.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-challenge\">Challenge<\/h2>\n\n\n\n<p id=\"h-institutional-profile-1\">Seattle University faced a critical challenge in distinguishing itself in a competitive higher education landscape. The institution had fallen into the common trap of trying to appeal to as many students as possible, resulting in a diluted message that failed to highlight its unique qualities. This approach led to a decline in enrollment, particularly from its core markets of students in Jesuit and other Catholic schools. Seattle U needed to rediscover and effectively communicate its authentic identity to prospective students.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-solution\">Solution<\/h2>\n\n\n\n<p>RHB implemented a comprehensive strategy to address Seattle University&#8217;s challenge:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conducted Circles of Influence research with current students to uncover authentic messaging.<\/li>\n\n\n\n<li>Performed a Coherence Inventory to assess alignment between current communications and research findings.<\/li>\n\n\n\n<li>Developed a 36-month communication plan focusing on strategic campaigns for prospective students.<\/li>\n\n\n\n<li>Launched sophomore and junior search campaigns, including name licensing, multi-channel campaign development, and real-time reporting.<\/li>\n\n\n\n<li>Created personalized communication strategies authentic to Seattle U&#8217;s identity.<\/li>\n\n\n\n<li>Implemented real-time data analysis for ongoing campaign optimization.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>This approach helped Seattle U reconnect with its identity as an inclusive, progressive Jesuit university in a vibrant metropolitan area, leading to increased prospective student engagement and more effective communication of the university&#8217;s unique value proposition.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-sig-rhb-can-help\">How SIG\/RHB Can Help<\/h2>\n\n\n\n<p>SIG and RHB offer comprehensive solutions for institutions facing challenges similar to Seattle University:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand Discovery:<\/strong> Uncover your institution&#8217;s authentic voice through proprietary research methodologies like Circles of Influence.<\/li>\n\n\n\n<li><strong>Communication Alignment:<\/strong> Assess and improve coherence between your true identity and marketing messages.<\/li>\n\n\n\n<li><strong>Strategic Enrollment Marketing:<\/strong> Develop targeted, data-driven campaigns leveraging SIG&#8217;s technological expertise and RHB&#8217;s marketing insights.<\/li>\n\n\n\n<li><strong>Personalized Outreach:<\/strong> Create and implement multi-channel, personalized communication strategies that resonate with prospective students.<\/li>\n\n\n\n<li><strong>Data-Driven Optimization:<\/strong> Utilize real-time reporting and analysis to continuously refine and improve recruitment efforts.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>By partnering with SIG\/RHB, institutions gain access to a powerful combination of strategic insight, creative expertise, and technological proficiency to enhance their enrollment marketing and recruitment processes.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Institutional Profile Seattle University is known for its innovative approach to education, blending rigorous academics with hands-on experiences and a commitment to forming leaders for a just and humane world. The university&#8217;s urban setting provides students with unique opportunities for internships, community engagement, and cultural experiences. Seattle U prides itself&#8230;<\/p>\n","protected":false},"featured_media":2187,"parent":0,"menu_order":0,"template":"","insight_topic":[],"class_list":["post-2059","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Insight to Action: How Seattle University Transformed Its Prospective Student Outreach - Strata Information Group (SIG)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sigcorp.com\/case-studies\/from-insight-to-action-how-seattle-university-transformed-its-prospective-student-outreach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Insight to Action: How Seattle University Transformed Its Prospective Student Outreach\" \/>\n<meta property=\"og:description\" content=\"Institutional Profile Seattle University is known for its innovative approach to education, blending rigorous academics with hands-on experiences and a commitment to forming leaders for a just and humane world. 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