{"id":2060,"date":"2024-09-21T06:22:59","date_gmt":"2024-09-21T13:22:59","guid":{"rendered":"https:\/\/www.sigcorp.com\/case-studies\/redefining-calvins-brand-in-the-transition-from-college-to-university\/"},"modified":"2024-09-21T06:22:59","modified_gmt":"2024-09-21T13:22:59","slug":"redefining-calvins-brand-in-the-transition-from-college-to-university","status":"publish","type":"case-study","link":"https:\/\/www.sigcorp.com\/case-studies\/redefining-calvins-brand-in-the-transition-from-college-to-university\/","title":{"rendered":"Redefining Calvin&#8217;s Brand in the Transition from College to University"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-institutional-profile\">Institutional Profile<\/h2>\n\n\n\n<p>Calvin University is known for its commitment to academic excellence, faith-based education, and preparing students to be thoughtful and engaged citizens in a complex world. The institution is currently navigating the transition from college to university status, seeking to redefine its identity and expand its influence on a global scale.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-challenge\">Challenge<\/h2>\n\n\n\n<p>Calvin University, formerly Calvin College, faced several interconnected challenges as it transitioned to university status and sought to expand its global influence:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aligning the Marketing and Communications (MarCom) division with the institution&#8217;s new strategic vision and goals<\/li>\n\n\n\n<li>Transitioning MarCom from a primarily service-oriented function to a strategic partner in achieving the university&#8217;s objectives<\/li>\n\n\n\n<li>Clarifying and communicating Calvin&#8217;s identity and market position following its transition to university status<\/li>\n\n\n\n<li>Developing a cohesive internal messaging strategy to unite the community around the institution&#8217;s new direction<\/li>\n\n\n\n<li>Leveraging technology effectively to support Calvin&#8217;s ambition for global impact<\/li>\n\n\n\n<li>Operating with limited resources compared to peer institutions<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-solution\">Solution<\/h2>\n\n\n\n<p>RHB implemented its Future-Ready Organizational Capability Assessment using The RHB 3-5 Design to address Calvin University&#8217;s challenges:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategy:<\/strong> Recommended aligning MarCom&#8217;s strategic plan directly with the university&#8217;s strategic priorities and key audiences, with clear success metrics.<\/li>\n\n\n\n<li><strong>Structure:<\/strong> Advised the creation of a Vice President for Communications and Marketing position to elevate MarCom&#8217;s role in institutional strategy.<\/li>\n\n\n\n<li><strong>Staffing:<\/strong> Identified priority positions for MarCom&#8217;s evolution and suggested reimagining roles to align with future needs.<\/li>\n\n\n\n<li><strong>Systems:<\/strong> Recommended adopting a single enterprise CRM and implementing change management principles to facilitate technology adoption.<\/li>\n\n\n\n<li><strong>Spend:<\/strong> Provided benchmarking data and recommendations for increasing effectiveness within current budget constraints.<\/li>\n<\/ul>\n\n\n\n<p>Key outcomes of RHB&#8217;s assessment included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emphasizing the need to distinguish between brand and market position, helping Calvin select and communicate a clear market position<\/li>\n\n\n\n<li>Focusing on transparent and consistent internal messaging to unite the community around Calvin&#8217;s new identity<\/li>\n\n\n\n<li>Recommending ways to integrate diversity, equity, inclusion, and belonging into MarCom&#8217;s strategic focus<\/li>\n\n\n\n<li>Suggesting the adoption of enterprise-wide technology solutions to support global impact goals<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Following RHB&#8217;s recommendations, Calvin University moved forward with establishing a vice president role to lead marketing and communications, marking a significant step towards aligning MarCom with the institution&#8217;s strategic vision.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-sig-rhb-can-help\">How SIG\/RHB Can Help<\/h2>\n\n\n\n<p>SIG and RHB offer comprehensive solutions for institutions facing challenges similar to Calvin University:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategic Alignment:<\/strong> Assess and align marketing and communications functions with institutional strategic goals and vision<\/li>\n\n\n\n<li><strong>Organizational Design:<\/strong> Recommend optimal structures and roles for marketing and communications departments, including executive-level positions<\/li>\n\n\n\n<li><strong>Brand and Market Positioning:<\/strong> Assist in clarifying institutional identity and developing effective positioning strategies<\/li>\n\n\n\n<li><strong>Technology Integration:<\/strong> Advise on enterprise-wide technology solutions and change management strategies for adoption<\/li>\n\n\n\n<li><strong>Resource Optimization:<\/strong> Provide benchmarking data and recommendations for maximizing effectiveness within budget constraints<\/li>\n\n\n\n<li><strong>Internal Communications:<\/strong> Develop strategies for consistent messaging to unite internal stakeholders around institutional goals<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>By partnering with SIG\/RHB, institutions gain access to data-driven insights, industry expertise, and tailored solutions to navigate complex transitions and achieve their strategic objectives in the evolving higher education landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Institutional Profile Calvin University is known for its commitment to academic excellence, faith-based education, and preparing students to be thoughtful and engaged citizens in a complex world. The institution is currently navigating the transition from college to university status, seeking to redefine its identity and expand its influence on a&#8230;<\/p>\n","protected":false},"featured_media":1728,"parent":0,"menu_order":0,"template":"","insight_topic":[],"class_list":["post-2060","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Redefining Calvin&#039;s Brand in the Transition from College to University - Strata Information Group (SIG)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sigcorp.com\/case-studies\/redefining-calvins-brand-in-the-transition-from-college-to-university\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redefining Calvin&#039;s Brand in the Transition from College to University\" \/>\n<meta property=\"og:description\" content=\"Institutional Profile Calvin University is known for its commitment to academic excellence, faith-based education, and preparing students to be thoughtful and engaged citizens in a complex world. 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