{"id":2063,"date":"2025-07-29T05:53:49","date_gmt":"2025-07-29T12:53:49","guid":{"rendered":"https:\/\/www.sigcorp.com\/case-studies\/transforming-student-engagement-with-salesforce-education-cloud\/"},"modified":"2026-04-13T21:50:39","modified_gmt":"2026-04-14T04:50:39","slug":"transforming-student-engagement-with-salesforce-education-cloud","status":"publish","type":"case-study","link":"https:\/\/www.sigcorp.com\/case-studies\/transforming-student-engagement-with-salesforce-education-cloud\/","title":{"rendered":"Transforming Student Engagement with Salesforce Education Cloud"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-institutional-profile\">Institutional Profile<\/h2>\n\n\n\n<p>Sam Houston State University (SHSU), founded in 1879, is a public institution located in Huntsville, Texas, serving over 21,000 students across a diverse range of undergraduate, graduate, and doctoral programs. Renowned for its commitment to student success, SHSU blends academic excellence with real-world experience, particularly in fields like criminal justice, education, business, and the arts<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-challenge\">Challenge<\/h2>\n\n\n\n<p id=\"h-institutional-profile-1\">SHSU initiated a comprehensive strategic planning effort in 2023 to reimagine student engagement in a rapidly evolving educational landscape. Core challenges included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fragmented data across multiple departments and platforms<\/li>\n\n\n\n<li>Inconsistent and disjointed student communications<\/li>\n\n\n\n<li>Limited visibility into student interactions across the full lifecycle<\/li>\n\n\n\n<li>A need for scalable tools to support the university\u2019s growing non-traditional student population, including its new Polytechnic College<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-solution\">Solution<\/h2>\n\n\n\n<p>To bridge these gaps, SHSU selected Salesforce Education Cloud as the platform to unify student engagement from prospect through alumni. With SIG as their strategic partner, they launched a phased roadmap:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Phase 1 (Recruiting &amp; Admissions):<\/strong> Launched February 2025<\/li>\n\n\n\n<li><strong>Phase 2 (Student Success):<\/strong> Scheduled for Summer 2025<\/li>\n\n\n\n<li><strong>Phase 3 (Alumni &amp; Advancement):<\/strong> Planned for late 2025<\/li>\n\n\n\n<li><strong>Future Vision:<\/strong> Includes employee experience, partner engagement, and AI-driven support<\/li>\n<\/ul>\n\n\n\n<p>Salesforce was chosen not only for its flexibility and innovation, but also because its education-first ethos aligned with SHSU\u2019s student-centered mission.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-implementation-strategy\">Implementation Strategy<\/h2>\n\n\n\n<p>The SHSU-SIG partnership was built on collaboration and accountability:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategic Alignment:<\/strong> Technology selection driven by institutional planning and student experience goals<\/li>\n\n\n\n<li><strong>Agile Methodology:<\/strong> Delivered functionality in sprints, allowing for quick wins and iteration<\/li>\n\n\n\n<li><strong>Change Champions:<\/strong> Identified and empowered cross-campus champions to build momentum and ownership<\/li>\n\n\n\n<li><strong>Deep Collaboration:<\/strong> SIG consultants worked side-by-side with SHSU staff \u2014 from business planning to technical integration<\/li>\n\n\n\n<li><strong>Flexible Design:<\/strong> Salesforce was configured to adapt to SHSU\u2019s unique processes and growth goals<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key Outcomes<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Single platform to manage the entire student lifecycle<\/li>\n\n\n\n<li>Streamlined communication workflows reducing message duplication by 40%<\/li>\n\n\n\n<li>Enhanced visibility into 100% of student interactions across departments<\/li>\n\n\n\n<li>Empowered teams through self-service dashboards and real-time data access<\/li>\n\n\n\n<li>Positioned SHSU to support a broader range of learners, including non-traditional students<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-sets-sig-apart\">What Sets SIG Apart<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Treated as trusted partners, not external vendors<\/li>\n\n\n\n<li>Proven success in complex Salesforce and Ellucian Banner integrations<\/li>\n\n\n\n<li>Deep understanding of higher ed culture, governance, and stakeholder dynamics<\/li>\n\n\n\n<li>Flexible, solutions-first mindset with an eye toward long-term institutional success<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>See how Sam Houston State University revolutionized student engagement with Salesforce Education Cloud. Explore their journey to streamlined services, stronger communication, and a student-first digital experience.<\/p>\n","protected":false},"featured_media":1766,"parent":0,"menu_order":0,"template":"","insight_topic":[18],"class_list":["post-2063","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Transforming Student Engagement with Salesforce Education Cloud - Strata Information Group (SIG)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sigcorp.com\/case-studies\/transforming-student-engagement-with-salesforce-education-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transforming Student Engagement with Salesforce Education Cloud\" \/>\n<meta property=\"og:description\" content=\"See how Sam Houston State University revolutionized student engagement with Salesforce Education Cloud. 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